Recreating Intimacy With Connected Consumers
نویسندگان
چکیده
منابع مشابه
Why do Consumers Contribute to Connected Goods?
Consumers contribute content available to their peers to social networks, which is important to ensure continued activity, and we term these contributions connected goods. Based on the properties of connected goods, we posit that consumers contribute to obtain either warm-glow altruistic benefits, compete for positional status or benefit from the experience of their peers’ contributions. We dev...
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ژورنال
عنوان ژورنال: GfK Marketing Intelligence Review
سال: 2017
ISSN: 1865-5866
DOI: 10.1515/gfkmir-2017-00018